for years and years new releases always came out on Tuesdays so the cataloging etc of said title could get into the skew at your favorite rental shop.. But I see for the first time ( for me) that this weeks Amazing Spider-Man is being released on Nov 9th ( Friday) .. is this to be the new norm?

anyone in the business to know this ..?

Agreed... 99.99% are still tuesdays... there are occasional odd balls and rarities... as well as some fairly established trends...

In rare cases a movie studio will do a Friday or Saturday release to try and "set apart" a tentpole title, this spiderman release is an example, as well as Movieman's example of the Twilight movies. Dreamworks animation has a pretty solid record of doing this from time to time as well. The Hunger Games for example also launched on a Saturday.

Other common themes are movies being released the day after christmas regardless of the day of the week it is to capitalize on the gift card traffic.

In some cases when there is a holiday on a monday such as Memorial Day or Labor day movie studios will set the release date to the normal tuesday, but alert retails on sunday to go ahead and sell on monday.

The same typically goes for cd's and video games, with Nintendo being the only oddball, they release all of their own first party software and hardware on Sundays.

Mondays in the UK.

Quoting Addicted2DVD:

Quote:
yeah... been like this for years. I used to manage the local video store a good 15 years ago.... and even then there was a handful of releases out on Fridays.

I helped run a video store too back in the 80's  and if a title was released on a Friday.. It would then sit  in our 'box'  till the next week... if we had numerous requests for it we would double the order.. if no requests it stayed at original order  for rental .....